The specific objective of this practical book is to help the reader, whether a veterinary surgeon or manager of a veterinary clinic, design the best possible health plans for their veterinary centre, whether starting from scratch or seeking to improve upon existing health plans that are not selling successfully.
When unpredictable, catastrophic and disabling events happen into all sectors of the economy and social life, the impact of the change becomes immediate, with an acceleration of the processes that almost always leads to a concentration and restructuring of the activities. In our case of the dental offer. In the next future it will occur a physiological reduction of the dental offices that will be larger on average, organized, competitive, entrepreneurial. In this context matters relating to management and business economics should become part of the cultural heritage of dentists, at least those who run their own business.
Leveraging the experience of the School of Ferrara, which pioneered aligner treatment in Europe more than twenty years ago, this book is a fascinating journey in the world of aligners.
