The good news is that it doesn’t have to remain a mystery. The goal of this book is to help dentists who are looking to demystify the dental marketing process, and those in need of more new patients, regardless of whether you are a marketing director for a current practice or a dentist yourself, a solo practitioner, or one in a group practice, or someone who is in-network with dental insurance companies or completely out of network with them.
Marketing, for most, is considered more of a mystery instead of a science. When it remains a mystery to us, it ultimately ends in wasted efforts, poor results, and tens of thousands of lost dollars. The good news is that it doesn’t have to remain a mystery. The goal of this book is to help dentists who are looking to demystify the dental marketing process, and those in need of more new patients, regardless of whether you are a marketing director for a current practice or a dentist yourself, a solo practitioner, or one in a group practice, or someone who is in-network with dental insurance companies or completely out of network with them.
Authors:
Dr. Phelps is an entrepreneur, general dentist, and an Amazon best-selling author who practices in Charlotte, NC. In his first 7 years of practice, he grew the revenue of his practices by a factor of 10X, going from 1 practice location to 4 locations.
A major part of this success was the Call Tracker ROI program he developed out of his own marketing needs and issues. In 2016 he launched Golden Goose Scheduling to help practices answer and schedule more new patient calls so they didn’t have to pay more in marketing money to get them. In 2016, out of 6000 dentists who were nominated across the US, Dr. Phelps was selected as the Doctor’s Choice National Dental award winner.
In addition, to being a Kolbe Certified Trainer, a key opinion leader to several large dental companies, and understanding how to get new patients in the door, Dr. Phelps is also an expert in the Science of Influence and Ethical Persuasion. He has studied under the Authority in this field, Dr. Robert Cialdini, and, out of the thousands of people who apply yearly, was one of only two selected and awarded the title of Cialdini Method Certified Trainer (CMCT).
The white coat has its roots in the Arabic word ‘qamiç’, meaning a tunic, a long, white linen underrobe worn by priests during the celebration of divine offices, but also in the Greek word ‘kámasos’, a square-shaped, sleeveless garment made of cotton, linen, or silk. The ancient Romans used it as an undergarment and adopted the Hellenic name. The first ones were beige, then they took on various colors depending on the activity of professionals and artists. However, the first person to wear a white coat was not a doctor.
“Dr. Tony Feck defines the prosperous dental practice in all its aspects. From hiring, leadership, production, and growth, to profitability; no stone is left unturned. The roadmap to follow is clearly and concisely laid out for every dentist to follow. All you have to do is take the first step: read the book, cover to cover and start using the dozens of practical forms and outlines which Feck provides.” Dr. Christopher Phelps, DMD CMCT
When unpredictable, catastrophic and disabling events happen into all sectors of the economy and social life, the impact of the change becomes immediate, with an acceleration of the processes that almost always leads to a concentration and restructuring of the activities. In our case of the dental offer. In the next future it will occur a physiological reduction of the dental offices that will be larger on average, organized, competitive, entrepreneurial. In this context matters relating to management and business economics should become part of the cultural heritage of dentists, at least those who run their own business.
The most comprehensive guide ever written on the topic of dental insurance. It can serve as a training tool, an in-depth reference for those more experienced, as well as a quick “look-up” for anyone with a question about today’s insurance landscape.
The good news is that it doesn’t have to remain a mystery. The goal of this book is to help dentists who are looking to demystify the dental marketing process, and those in need of more new patients, regardless of whether you are a marketing director for a current practice or a dentist yourself, a solo practitioner, or one in a group practice, or someone who is in-network with dental insurance companies or completely out of network with them.
